From Personal Assistant Support to Event Management: How Admin by Amari Supports Reed Amber Across Her Whole Business
Running a creative business is one thing. Running a creative business while creating content, hosting a podcast, organising events, managing a website, building communities, speaking at conferences and keeping up with everything that lands in your inbox is another.
That’s where we come in.
For the past three years, Reed Amber has worked with Admin by Amari across five separate projects, working with five different members of our team. What started with personal assistant support has grown into a wider working relationship where our team supports different areas of Reed’s business, from events and websites to content scheduling and video editing.
And that is exactly what Admin by Amari was created to do.
“Without your help, I never would have gotten my life organised enough to get my website done. She made the impossible possible, and now I have a website I’m incredibly proud of. I trust Amari’s ability to connect me with hardworking professionals like Marlena and Dani, who support me with my events and website, and I couldn’t be happier.”
Who is Reed Amber?
Reed is an established sex educator, content creator and multiple award-winning podcast host of ComeCurious, with 124k followers on instagram.
With more than 10 years of professional experience in the adult industry, both behind and in front of the camera, Reed has hosted talks and workshops, directed ethical porn, including work for Erika Lust, built communities and created safe kink event spaces. Her work has taken her everywhere from speaking at the Sexology Conference in Washington DC to festivals including We Out Here and Lost Village, Sex Workers’ Pride with Riot UK and JoyRide, as well as her own online workshops.
Her work has also received significant recognition, including:
Winner, Podcast of the Year, Sexual Freedom Awards 2025 for Come Curious
Winner, The Bloggersphere Awards 2022
Winner, Sex & Relationships Creator of the Year, Bloggersphere Awards 2022
Winner, Listeners’ Choice Award, British Podcast Awards 2020 for Come Curious
Nominated, Fetish Event, UK Fetish Awards 2025
Nominated, Sex Positive Influencer of the Year, SNAP Awards 2025
Nominated, Fetish Model, UK Fetish Awards 2024
Nominated, Best Health & Wellness Podcast, The Webby Awards 2020 for Come Curious
YouTube 100k Subscribers Plaque, 2019 for Come Curious
With a career this varied, Reed doesn't need just one person to help with one task. She needs a team that understands her work, her audience and the realities of working within the sex-positive and adult industries.
That's where Admin by Amari comes in.
One client. Five projects. Five members of our team.
Over three years, Reed has worked with five members of the Admin by Amari team, each bringing a different area of expertise to her business.
Amari, Personal Assistant
I provide provide Reed with personal assistant support, helping bring structure to the many moving parts of her working life. This includes helping with communications, emails, organisation, connecting Reed with the right people and generally helping make the impossible feel a little more possible.
Reed says:
“It's the best working with you! You're efficient and a laugh and I never feel judged by you, even when we're replying to the most outrageous emails together. You have made my whole neurodivergent work world so much more understandable, easier and a fun place to be!”
And the support doesn't stop at the inbox.
Reed also credits Amari with helping her get organised enough to finally bring her website project together.
“Without your help, I never would have gotten my life organised enough to get my website done. She made the impossible possible, and now I have a website I’m incredibly proud of. I trust Amari’s ability to connect me with hardworking professionals like Marlena and Dani, who support me with my events and website, and I couldn’t be happier.”
That ability to understand what a client needs and then connect them with the right person is a huge part of how we work and what I’m most proud of.
Which brings us to the rest of the team.
Dani, Events & Community Manager
Dani supports Reed with her events and community projects, including #ReedMyLips.
Their working relationship is about much more than ticking things off a to-do list. It's about creating a space where Reed can be herself while having someone alongside her who can help turn ideas into actual events.
Dani is also supporting Reed on an exciting new real-life event: At Your Own Risk.
“I’ve loved working with Dani on my events, #ReedMyLips. She has been an absolute dream. We clicked instantly, and our sessions feel so friendly and familiar. I never feel like I have to show up and be fake; I can be my true, authentic self, whether I’m riding a productive wave or struggling with overwhelm. She makes organising my events an enjoyable task.”
At Your Own Risk
At Your Own Risk is a London-based, sex-positive, sustainability-focused market and social event exploring the intersection of pleasure, community and conscious consumption.
It is a queer-led, kink-friendly space bringing together stalls, drinks, music, DJs and conversations, with artists, makers and sellers sharing everything from secondhand lingerie and toys to sustainable fashion, art and other intimate treasures.
It's another example of the kind of projects our team loves to support: creative, community-focused and completely individual to the person we're working with
Marlena, Website & SEO
A career spanning 15 years creates a lot of content, achievements, projects and stories to bring together.
Marlena worked with Reed to take all of that experience and create a beautiful website that brought her work together in one place.
Reed says:
“Marlena is incredibly efficient to work with, one of the fastest people I’ve ever collaborated with. She’s dedicated and will work all hours to help me get things done. Professional, straightforward, and always cutting to the chase, yet we can still have a laugh together. She never complained when I wanted to change 1,000 things, which is a very desirable trait when working with someone like me who’s always evolving their vision. I have loved working with her to create my beautiful website.”
Marlena's work included website building and SEO, helping gather 15 years of Reed's work into one beautiful website.
You can check it out here: reedmylips.com
Abi, Content Uploading & Scheduling
Running content across multiple platforms can quickly become a job in itself.
Abi supports Reed with uploading and scheduling content on her spicy sites, helping take some of that day-to-day workload off her plate.
For creators working across multiple platforms, having someone who can handle the operational side of content means you can spend more time actually creating, connecting with your audience and doing the work you're known for.
Ashton, Video Editing
And then there's the content itself.
Ashton supports Reed with video editing, helping turn her ideas and footage into finished content.
It's another example of how our team can plug into different parts of a client's workflow depending on what they need at any given time.
So, what does Admin by Amari Agency actually do?
This is the question we get all the time.
Do you need someone to be your PA? We can help.
Do you need someone to edit your videos? We've got someone for that.
Do you need someone to upload and schedule your content on spicy sites? Yep.
Do you need someone to manage your events, both in person and online? That's what Dani does.
Do you need a website built, SEO support or someone to bring years of your work together into one place? We've got that covered too.
Admin by Amari isn't just one person doing one job. We're an agency, which means we can build a team around you and your actual needs.
An agency built for the sex-positive and adult industries
Admin by Amari is a sex-positive agency working with sex workers, sex coaches, therapists, educators, tantra practitioners, women's health professionals, sexual health professionals, people working in kink and BDSM, and others working across the wider sex-positive industries.
We understand that working in these industries can come with a completely different set of considerations. You might need support from someone who understands your work without judgement.
You might need someone who understands that your content can be valuable, educational and professional while still being subject to platform restrictions. You might need someone who can work discreetly and professionally.
Or you might simply need a team who understands that your business doesn't fit neatly into a traditional box.
That's what we're here for.
Three years of collaboration and counting
What we love most about working with Reed is that this hasn't been a one-off project.
Over three years, we've worked together across five separate projects with five members of our team.
Her needs have changed. Her projects have changed. Her business has evolved.
And our support has evolved alongside it.
That's the beauty of having an agency behind you. You don't have to find a completely new person every time you need something different.
You can have a trusted team who already understands you, your work and your business, and bring in the right person when a new need comes up.
For Reed, that has meant personal assistant support, events and community management, website and SEO work, content scheduling and video editing.
For someone else, it might look completely different.
You don't have to do everything yourself. You just need the right people around you.
And if you're looking for an agency that understands the realities of working in the sex-positive, adult, sexual health, kink, BDSM, education or women's health spaces, you've found us.
