KINK & BDSM
Location: Germany, Leipzig 🇩🇪
Duration: June 2024 – Present
JOYclub is one of Germany’s leading kinky and sex-positive communities, bringing together over 7 million members through a mix of dating, erotic events, live content, and niche interest groups. The platform blends online interaction with real-world experiences from livestreams and chats to parties and community-driven gatherings, creating a highly engaged and open-minded audience.
From concept to execution, Amari manage content creation and day-to-day channel activity, while continuously adapting based on performance and community response.
By embedding ourselves into both strategy and execution, we reduce internal workload while helping JOYclub maintain a consistent, confident, and distinctive voice in a sensitive and highly nuanced space.
JOYCLUB
“Working with Amari has been an absolute pleasure. She is proactive, always bringing fresh ideas and valuable input to the table, and quick to implement any feedback we might have. She takes a lot of the workload off our hands, handling tasks we simply don’t have time for, while skillfully applying her own expertise. We feel very lucky to have her supporting us!”
SPICE Intimates
Location: London, UK🇬🇧
Duration: March 2024 – August 2024
A London-based lingerie brand focused on sex-positive, body-positive values, creating consciously made pieces centred around comfort, confidence, and self-expression.
Amari supported the brand in getting its social media off the ground, helping define a clear direction for how it shows up online. We worked on early content ideas, tone of voice, and overall structure, making sure the brand felt consistent and easy to maintain from the start.
“Amari has been a great asset to help me start my social media activity. She has been essential to set the foundation for building interesting content. She is very knowledgeable but also a self-starter who always comes up with great ideas and ways of working which has been so useful to help me progress with the little time I have available! Beyond her professionalism, Amari is also an absolute pleasure to work and interact with! Thank you for all your work!”
Haus of Bliss
Location: New Jersey, USA 🇺🇸
Duration: September 2024 - January 2025
Haüs of Bliss is a members-led community for Black professionals across New Jersey, New York, and the DMV, intentionally designed as a safer space to explore conscious kink, Black pleasure, and connection through immersive, lust-filled experiences.
Our work with them focused on shaping a bold, sex-positive content direction that authentically reflects Black and kinky expression. We developed content centred around education and visibility, covering sex and kink tips while building anticipation around their curated spicy events.
The focus was on creating something intentional, engaging, and true to the Haüs of Bliss experience.
“I will start this review by saying Admin by Amari is a 5-star sex-positive virtual assistant and social media agency that I’d recommend to any sexual health business. I first hired Admin by Amari to help boost the social media content for my sexual wellness business page and then later expanded her coverage to cover a new sex positive business account. When working with Amari, I was quickly taken aback by the level of speed and efficiency she operated at; maximizing her value to both my businesses. Since Amari is an accredited sex educator, not only did I have the confidence that tasks would be completed quickly, I also had the confidence that the content was backed by science. Her communication style is direct, professional, and relatable. If you are looking for an affordable sex-positive media agency that understands sexology, social media, and business, Admin by Amari is the agency you need.”
HUD App, 33k
Location: New Zealand 🇳🇿
Duration: September 2024 - Present
HUD is a modern dating app reshaping how people connect, creating an inclusive, respectful space for those exploring open relationships, casual dating, and connection on their own terms.
Our work with HUD began with social media design, developing engaging, on-brand graphics to support their digital presence. Over time, Amari stepped in as the brand’s sexpert, leading on blog writing and crafting educational, sex-positive social copy across topics like dating, intimacy, and connection.
Alongside content creation, we helped refine a clear and consistent tone of voice, balancing informative, empowering, and approachable messaging. The focus was on building content that educates, engages, and supports users in navigating modern dating with confidence.
“Since Amari joined our team, she has been nothing but a pleasure to work with. Her skills, organisation and work ethic shine through everything she does. Her knowledge and openness to working with and towards sex positivity and sexual health education has made her an invaluable asset. Amari has been an incredible addition to our team and would be an incredible addition to yours!”
The Spicy Play Club
Location: Melbourne, Australia 🇦🇺
Duration: November 2025 - January 2026
The Spicy Play Club is a queer-inclusive, poly-friendly social community hosting relaxed, low-pressure events for open minded, sex-positive adults to connect, unwind, and have fun in a welcoming environment.
Our work focused on supporting the launch of the community through backend event administration, helping to organise and streamline the setup of their first events. Alongside this, we developed social media content that captured the playful, flirty, and inclusive energy of the brand.
Through content creation and planning, we established a clear and inviting online presence that encouraged curiosity and community-building. The focus was on creating something approachable, engaging, and aligned with the vision for future growth and events.
“I want to say thank you for all the work you’ve done over the past few months, it’s been a pleasure working with you and I think you’ve helped lay a good foundation for The Spicy Play Club to jump off from. ’m figuring everything out as I go and I know that’s not always ideal but you’ve been great regardless and I certainly hope we can work together again one day”
Quench
Location: London, UK 🇬🇧
Quench is a queer-led party rooted in radical inclusion, centring those who are queer, kinky, of colour, trans, neurodivergent, disabled, and of all sizes, with space to exist and express without judgment.
Our approach to social media was led by feeling as much as strategy, capturing the atmosphere, intimacy, and liberation of the space rather than just the event itself. We shaped content that reflects the community’s energy: unapologetic, fluid, and deeply intentional.
With founder Lily as one of our associates, the work stayed closely connected to the heart of Quench. The focus was on building a digital presence that feels lived-in, emotionally resonant, and true to the people it exists for.
Kinky Events
Location: London, UK 🇬🇧
Duration: Jan 2024 - March 2024
A London-based Dominant offering guidance on power, control, and trust, helping individuals and couples explore dominance and submission in a way that feels grounded, intentional, and deeply connected.
Our work focused on shaping a more dynamic content presence, beginning with targeted podcast research to source bold, relevant voices from across the kink and sex-positive space. We also reworked written blog content into visual assets, translating ideas into formats designed for attention and impact.
“Working with Amari was a great experience. They helped me create some informative Instagram graphics and were always organised and communicative. Amari managed to balance creativity with efficiency, making sure everything was done right and on time. I appreciate their hard work and recommend them to anyone in need of a reliable assistant in the sex-education space!”
Studio Sevvven
Location: London, UK 🇬🇧
Duration: March 2024
Studio Sevvven was a vital, community-led space for sex workers, queer, trans, and kink communities, designed for both creative expression and uninhibited play in a safer, affirming environment.
Our work together focused on creating bold, educational social graphics exploring themes of sex work, kink, and identity, balancing clarity with visual impact. Through thoughtful content design, we helped translate complex, often-misunderstood topics into accessible, engaging formats.
The aim was to amplify visibility, challenge stigma, and support a digital presence that feels as empowering and unapologetic as the space itself.
