Bethany at Sassy Talent

Bethany Burgoyne is an award-winning media producer, journalist, hairy advocate, and public speaker best known for hosting The Sassy Show podcast - sparking open conversations about gender, identity, and representation. Having worked as a journalist across six continents and built a career at the intersection of media, inclusion, and pleasure-positive storytelling, Bethany is a distinct and powerful voice with a lot to say.

Admin by Amari supported Bethany's personal account with video content creation — producing reels that reached 67k despite a smaller following. Our role was to translate Bethany's personality and perspective into scroll-stopping content that connected with new audiences far beyond her existing community, showing exactly what's possible when bold content meets the right creative execution.