Business Coaching

Expert social media guidance and business to help virtual assistants and sex-positive brands grow, engage and thrive while staying compliant and authentic.

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Expert guidance, coaching and consultancy for Virtual Assistants

❤️ Why Work With Me

I know exactly what it’s like to start from scratch. In March 2023, I launched my business as a solo virtual assistant, working with just a few clients in the sexual wellness and women’s health space. By September 2023, I was fully booked, and by January 2024, I hired my first PA. Fast forward to November 2024, and I had grown into a full-blown agency, all in less than two years.

Since then, my team and I have supported 90+ clients across 13 countries and 15 U.S. states, including sex educators, women’s health charities, therapists, sex toy companies, and pleasure-focused brands.

So, when I say I know my shit I really mean it.

✨ 1-Hour Consultation (£150)
A focused, personalised strategy session to help you:

  • Start and structure your VA business with confidence

  • Define your niche and identify your ideal clients

  • Develop your online presence and social media guidance

  • Brainstorming

  • Ask any burning questions to someone who built a VA agency 1.5 years after starting as a solo VA

  • Sharing my stories to ensure you do not make the same mistakes

  • Connect you with other people in the industry you can learn from

💌 2 Weeks of Email Support
After our call, you’ll receive a detailed action plan with clear next steps plus two weeks of direct email support as you begin putting everything into motion.

I’ll be there to answer questions, provide feedback, and help you stay on track.

This session is perfect for:

  • Aspiring or new Virtual Assistants & freelancers wanting to start strong

  • Virtual Assistants & freelancers seeking guidance to grow online and expand their business

  • Freelancers in the adult wellness or educational space

  • Anyone who wants to combine impact, authenticity, and business success

Coaching and consultancy for Sex-Positive Brands

❤️ Why Work With Me

I’m a Certified Sex Coach, Accredited Relationship and Sex Educator, and founder of a sex-positive virtual assistant and social media agency that supports professionals in sexual wellness, women’s health, and body-based work.

In March 2023, I started as a solo VA. By September 2023, I was fully booked. By January 2024, I had hired my first PA and by November 2024, I had grown into a full agency. In under two years, I’ve supported 90+ clients across 13 countries and 15 U.S. states.

I know firsthand what it takes to grow in this industry, navigating censorship, burnout, and boundaries, while still staying authentic and inclusive. Together, we’ll build a plan that helps your business thrive, your message reach the right audience, and your confidence soar.

I specialise in helping professionals in sexual wellness and women’s health navigate business growth without censorship, burnout, or confusion. I’ve lived through the same challenges building a brand that’s both authentic and compliant, learning how to stand out without getting shadowbanned, and finding clients who truly align with your values.

Whether you’re a sex educator, therapist, SWer, sex toy founder, pleasure-based brand, or creator in the sexual wellness space this 1:1 coaching session is designed to help you grow your business with clarity, confidence, and compliance.

1-Hour Consultation (£150)
A personalised strategy session to help you:

  • Build a strong, authentic online presence while staying within platform guidelines

  • Create realistic goals that support both impact and income

  • Social media guidance & a review of your social media

  • Brainstorming

  • Ask any burning questions

  • Sharing my stories to ensure you do not make the same mistakes

  • Connect you with other people in the industry you can learn from

💌 2 Weeks of Email Support
After our call, you’ll receive a detailed action plan with clear, actionable next steps, plus two weeks of direct email support to help you implement what we discussed.
I’ll be there to answer questions, review ideas, and provide honest, supportive feedback as you take your next steps.

Business Coaching & Guidance Testimonials

  • Virtual Assistant

    “Having a coaching session with Amari gave me the clarity I was looking for so I could feel more confident about starting my own virtual assistant business. Her experience growing from a solo virtual assistant to an agency owner with multiple freelancers meant she could highlight what I actually need to think about before getting started, drawing on her experience. During our session, I felt really supported and inspired, and she redirected me when I was overthinking things or when I had an initial idea I was trying to expand on. I left with more valuable knowledge than I had before the session and feeling much clearer about the next steps I should take before launching my business. Amari is a great communicator, well organised, and, most importantly, doesn’t gatekeep her knowledge. I will definitely be booking more sessions with her in the near future as I build out my business plan. I’d recommend her as a coach for anyone, no matter what industry you're in, but if you're sex-positive, look no further because there's truly no better coach out there than Amari!”

  • Founder Of SexTech Nordics

    “We recently had a brief but highly informative session with Amari, the founder of Admin by Amari.
    Amari has a unique and impressive combination of expertise as a Clinical Sexologist and a specialist in virtual assistance and social media. Her ability to explain the intricacies of building an agency for the sex-positive wellness space was invaluable and inspiring at the same time. She was generously sharing her time and expertise, providing practical advice on everything from client agreements to content strategy. Her approach is professional, clear, and rooted in a genuine understanding of the industry's specific needs.
    I can warmly recommend Amari and her talented team. Their agency offers a vast and unique range of services, making them an invaluable partner for any sex-positive business seeking to grow with integrity."

    Monique

  • Research & Trainee Psychologist

    My session with Amari was incredibly supportive and insightful. She offered tailored guidance to my specific situation and immediately reassured me about the qualifications I already hold, which genuinely boosted my confidence as I move toward a career as a sex educator, counsellor, or coach. She also helped me understand how professional titles differ across countries, bringing much-needed clarity to my next steps.

    Amari suggested several reputable associations and institutions where I can continue my training in sex coaching, giving me a clear direction for my professional development. From the very beginning, she created a warm, friendly, and safe environment that made it easy to open up and ask questions.

    Overall, I found Amari to be an incredibly professional, human-centred, and genuinely encouraging entrepreneur. As a recently graduated clinical psychosexology student and aspiring mental and sexual health professional, I would love to stay connected with her and consider her one of my mentors moving forward.”

    Anna Sannino

  • Founder of Pleasure Sync VA

    "Launching Pleasure Sync VA with Amari’s support was a total game-changer.  From refining my business plan to shaping a clear, confident pitch, their support was both strategic and deeply affirming. The CV and marketing edits felt so aligned with my voice — polished but still me. As a pleasure positive, heart-centered brand, it meant everything to be guided by a team that truly understands this space. Highly recommend!”

    Karezza Navi

  • Holly's Harmony Hub

    “I had the privilege of conversing with Amari this morning. Being new to the realm of sexual health and wellness, I reached out to her with the hope of receiving some advice for entering the field.

    The call was incredibly positive. I felt so welcome and calmer about my current experience level. I now feel much more confident in charting a clearer path towards my desired career. I remain inspired by the fact that she created her own job role - a source of encouragement for us all. “

    Holly (She/Her)

  • Christabel

    "Amari offered really helpful advice at a time when I was exploring different avenues in my career. Hearing her speak about her work and experience as a sex - positive virtual assistant helped me reflect on my future goals.

    I truly appreciated how open and honest she was with all the questions I had. It was a supportive and timely consultation that gave me a lot to think about.”

    Christabel Ogunleye

  • Lauren

    "With Amari’s guidance, I was able to grow my confidence and understanding as a newbie freelancer in the sextech industry.

    She gave me great advice, answered all my questions clearly, and helped me to better understand what steps I can take next to meet my goals.

    Thank you, Amari, for taking the time to educate me, and for being so welcoming and enjoyable to talk to while doing it!"

    Lauren Storey

  • Sex-positive Freelancer

    "Amari has been an incredible support throughout my transition from full-time work to freelancing, offering thoughtful advice and guidance every step of the way.

    What I’ve appreciated most is her talent for connecting me with opportunities that align perfectly with my skills and interests, and for introducing me to the right people at the right time. Thanks, as always, for believing in me!”

    Dani Conlon

  • Consultant

    "Amari has a relatable, authentic approach that makes business coaching feel accessible and actionable. In just one session, she helped me identify practical next steps and shift my mindset around starting before everything feels “ready”. She created a comfortable and authentic space to discuss various strategies. I left with more clarity to start building momentum in my consulting work. "

    Serena B

  • Sex Educator

    “Meeting Amari was such a blast! She gave me the final push I needed to launch my own sex ed account! She’s bursting with passion for what she does! Her dedication and love for sex ed totally inspired me. She showed me that there are real opportunities in this space and gave me the confidence boost I needed."

    Elli

  • Creative Consultant

    "I was privileged enough to have a coaching session with the wonderful Amari, who brought an incredible depth of knowledge, insight, and generosity to our conversation. She shared a wealth of resources to support my pivot into the Sexual Health space and went above and beyond to make sure I left the call with real clarity and a solid bank of tools to move forward.

    If you’re looking for someone who genuinely cares, knows her stuff, and shows up fully for you, I’d highly recommend Amari."

    Lee Bergman, Creative Consultant

  • Sydney Hollingsworth

    My coaching session with Amari was wonderful - initially before our call, I was nervous as I've never reached out to someone like this before. Amari immediately put me at ease and was so easy to chat to. She gave me some great advice for starting out as a freelancer in the sex-positive space, and gave me the confidence to believe I can do this.

  • Founder of Alorz Media

    "Meeting Amari at the beginning of my journey gave me the guidance, support, and confidence I truly needed. Through her mentorship, I’ve been able to explore a new side of the industry that’s both exciting and deeply fulfilling." 

    Laura Anthea

  • Virtual Assistant

    “As a first time Virtual Assistant and new to this career, Amari was nothing but informative and inspiring. She kindly provided me with a bunch of useful information to guide me in the right direction for how to start-up my business and talking to her really inspired me to pursue my business. She is positive, successful and so supportive to talk to and I am very grateful for her time in helping me with my business.”

    Saskia Bahadur

  • Postdoctoral Researcher

    "Amari generously took the time to talk to me about her career as a sex positive virtual assistant and her new role as a sex coach.

    She shared resources for accreditation with me and told me about leaders in the field I could reach out to."

    Lauren Levitt

  • Kali

    "It was lovely to have a virtual coffee with Amari and learn about her business! She provided me with advice for starting my own virtual assistant business!

    She was incredibly supportive and knowledgeable.

    I’m excited to start my journey and to know I have the support of Amari!"

    Kali McMillan

 FAQs

  • Most consultancy calls will be with Amari. However, if you are looking for a consultancy call about websites, sales, or video editing, this would be with a more expert person on the team. This would all be discussed on the inital discovery call.

  • Yes of course! Upon booking the call there will be a payment link and you will be able to see how much it will cost in your currency, if you are unsure please send me an email and I can let you know how much this will cost you info@adminbyamari.com

  • This is because of the conversion rate and transaction fees.

  • Our pricing reflects the comprehensive range of services we provide, including my qualifications in sex coaching and sex education, as well as, me and my teams specialised knowledge in administration and social media management within the sexual wellness space.

    While some may offer lower prices, we focus on delivering high-quality services that ensure your specific needs are met. Mine and my teams background and experience allow us to provide a level of support that cheaper options may not offer.

  • No. we don’t offer discounts as we believe my pricing reflects the value, quality, and experience we bring to each project. In order to provide the best results, we invest significant time and effort, which allows me to deliver work that meets a high standard.

    If timing is a challenge right now, I’d (Amari) be happy to discuss future collaboration when it’s more feasible for you, so do not hesitate to book a call with me here.

    You can also check out my guides for sexual wellness professionals here.

  • When I sent you the link to book in a call with me you can pay via this link.